Made In France: Paris Shows Top Tech Fabrics & Luxury Lace
Highlighting the best in French textiles, Made In France Premiere Vision invited leading producers to show their innovative fabrics to top designers and creative heads last week in Paris.
Running April 7-8, Made In France Premiere Vision took on the guise of ‘Fashion Is A Territory’ this year within the walls of Paris’ Carreau Du Temple. The event marked the 13th edition of the tradeshow since its 2003 debut, and beckoned designers to visit the French capital in search of the nation's best fabrication solutions: textiles and raw materials; garment manufacturing techniques; and production services for high-end fashion accessories and clothing.
The 2015 edition comprised of some 100 exhibitors, ranging from the artisanal, to the mid-size to the mass-production firms. But, like at all Première Vision shows, a committee handpicked each exhibitor in attendance, to ensure quality was not compromised.
According to Premiere Vision - the official organizers of Made In France since 2014 - this year saw 16 new companies join the stalls. PV said there were two additional fashion manufacturers; a specialist for underwear; a denim maker; two extra embroiderers; three makers of components; three makers of accessories for footwear; two more leather goods producers; and an extra hosiery specialist.
Meanwhile, the new mapping-out of Made In France featured eight specialty areas. Each group honed in on the various business activities and specific skill sets incorporated into clothing and knitting, accessories, raw materials, finishing, components, professional organisations & training, services and finally, labeling.
Organizers said that while garment manufacturers and knitters were the most strongly represented, accessory makers increased in number, strengthened by the growth in footwear and leather, both domestically and globally. This year, finishing specialists such as embroiderers, were slightly up in number, while the number of component manufacturers remained stable.
There were 2,500 visitors in attendance in 2015, on par with last year. While “Made in France” isn’t a label, it is the umbrella term given to French manufacturing, and its two subdivisions.
The first division - Origine France Garantie (French Origin Guaranteed) - guarantees that 60% of the product is made in France. According to Premiere Vision, this label is awarded to local companies that demonstrate 50-100% of their unit cost is French, and whose products’ essential characteristics have been created in France.
The second division available to French-made is the Entreprise du Patrimoine Vivant (or ‘Living Heritage Company,’) - a mark of recognition of the French State, rewarding French firms for their manufacturing excellence.
The latter is designed to promote French businesses, both artisanal and industrial, or those who offer the richness of traditional savoir-faire to enhance, not only the economy of France, but also its cultural prestige.
From 1989 until 2009, France's textile and clothing industry lost over half of its companies and around 60% of its employees. Then in Fall 2013, the French government announced it would prioritize the innovative textile industry (as one of the 34 sectors of the future for France), according to a report compiled by Textination.
And over the last five years, France has witnessed a resurge. This was driven by the production of technical textiles by start-ups offering bio-fibers and functional fibers, which now account for more than 40% of total sales.
According to L'Observatoire des Textiles Techniques, France recorded a total textile turnover of 5.86bn euros in 2012 and was the second most important site for technical textiles in Europe after Germany.
There are currently 1653 apparel manufacturers in France today, employing 38,542 salaried workers, according to Opcalia. And the French textile industry represents 2,563 companies, of which 64% have less than 10 employees.