Supplier Spotlight: Kassim Denim
Kassim Denim, Organic Denim Pioneers in Pakistan
Founded in 1991, with a strong corporate presence but absolutely no background in 'denimology', Kassim Denim set out to respond to the global denim fabric demand. Today KD continues to build a culture of responsible and intelligent consumerism producing eco-responsive denim that finds its way into the hands of responsible and loving individuals such as you. Out of affection for this absolutely wonderful planet that we inhabit, Kassim's denim ambitiously reaches for a higher reading – a platform of conscious couture.
"Our philosophy is to make denim using a simple age old concept of treating others as you wish to be treated. Keeping things minimal, our ethical principles are interwoven into our denim. We aim to care for all the artisans involved in making our denims."
Denim has the ability to age beautifully – formed by its user into a second skin, unvarnished and personal. The philosophy at Kassim is to become part of that charm. Their fabric collection comprises Flexure, Jacquard, Selvedge, and Black Myth.
Unprecedented Love for Denim
A passion we share with everyone who mourns worn out denim like a close friend. As a true denim company we are not looking for the short-term trends. Even though most of our production adapts European runways, the inspiration is far from glamour. Design goes beyond creating just a product that serves to fulfill a need or a function. The collection reflects the feeling of everyday life.
Denim has the ability to age beautifully – formed by its user into a second skin, unvarnished and personal. The philosophy at Kassim is to become part of that charm.
Visit Kassim Denim's Showroom on Le Souk to source and sample swatches. We offer a variety of denims in blue, gray, antique, and black.